Poking Fun at Apple

http://www.youtube.com/watch?v=tNxDd3l0lEU&hd=1

So that spot up there is one from one of the largest phone manufacturers in the world, Samsung. During the spot, Samsung pokes fun at iPhone users and how blindly they will purchase Apple products. It's a very nicely shot ad, but is the message really that good?

If you watch this ad, your basically watching it because you are already a fan of Android. There is nothing said in the ad that really makes you think, "wow, the Samsung Galaxy SII is an amazing fun, with cool features". They mention the big screen, and... that's it. Some could argue that having a much larger screen isn't actually that big of an advantage, as some people prefer a smaller, more portable phone. Personally, I do believe that the Samsung GSII is a better phone, but I've been using the Android OS for over a year now, and have never been a fan of the iPhone, but I digress.

So what was Samsung trying to accomplish with this video? They don't show off the software, the hardware and really just poke fun at a possible target audience and demographic. The first time I watched it, I loved it because that's what the commercial was doing, making fun of iPhone users, but when I took a more critical look at it, you do see some holes in the premise.

On Friday, December 2nd, I was looking forward to going to Google in Toronto and talking about the marketing of the Android operating system in the Canadian market, but unfortunately that part of the trip was canceled. From now on, only time will tell what becomes of the Android operating system (and it's dominating North American market share).